left & right brains
MIT (data analytics),
Multiply the intercultural perspectives
Fluent : French, English, Vietnamese
Professional working proficiency : Mandarin (HSK4), German
Elementary proficiency : Italian
Intercultural agility. Fragrance, beauty and cosmetics expertise
Born in France with Vietnamese and Chinese origins I have from the youngest age nurtured the taste and ability to bridge between worlds …
During my professional career I have continuously further grown “immersion and restitution” processes, to locate trends and business opportunities.
After working for Edouard Stern and Jimmy Goldsmith in Vietnam to develop joint-ventures and contribute to create Lazard Vietnam, I have chosen to pursue my passion for fragrances and beauty.
15 years of strategy and international marketing experience (L'Oréal, Clarins, Bulgari...) helped me gain in-depth expertise and understanding of the industry key stakes.
I coordinated the launch of Maybelline in China in 1999 and ran my first sniff-test in Shanghai in 2003.
My interest for fragrances has never stopped. Since 2014 I am working extensively on the Chinese fragrance market disruption, with a dedicated panel.
Essence, Senses, Asia… the seeds of Essenzia were there… Towards a cartography of "The taste of China"
Today? Brand potentialization and targeted growth acquisition through anthropologic approach
- Decrypt trends and consumers insights, with special focus on Essence, the underneath dynamics of identity and societal construction
- Optimize engagement leveraging the Senses, or how shapes, colors, smell and taste resonate with collective psyche. Approach by Sensorial Archetype ©
-Bridge Asian and Western civilizations, China being a growth driver but also a creative source of inspiration
I am also a public speaker and teacher at IFM, author and Jingdaily contributor.
I was made honorific member of SFP (Société Française de Parfumerie) in 2016 and contributed to the Chinese section of Musée de la parfumerie in Grasse.