How to create immediate, powerful and emotional engagement through the senses ?

We decrypt beliefs, aspirations, civilizational anchorages and modern imprints, with a 360° intercultural, sensorial and linguistics approach, to help you optimize resonance.


We help you dive into essence, to coin consumers insights.  In fast-moving environments getting hold of ID construction undercurrent enables to understand why trends emerge and be better prepared to handle the volatile and complex trends.


Samantha Jones, Project Manager



China not only accounts for substantial growth potential, it also increasingly drives innovation and creative inspiration.

We help you reframe your perspective to potentialize your brand, using our extensive exposure with China since 1999 

What they said : 
Dao Nguyen's brilliant speech in China Beauty Expo inspired me when she presented the battle between Asian brands and Western brands. She deeply understands cosmetics culture, consumers attitudes and market trends in both in European and Asian markets. Looking forward to further cooperation with her in the coming future.
Amore Pacific. Steven Xu, R&I center, May 2017
"Dao est une conteuse hors pair, qui connait la Chine sur le bout des doigts et sait incontestablement faire passer les émotions".. Givaudan . Octobre 2016. Conférence "Le goût de la Chine"
Shan He, Global Marketing coordinator, GIVAUDAN
I attended a conference about South Korea presented by Ms Dao Nguyen and found it really insightful. The presentation lasted for about 1.5h and Ms Nguyen made it totally worthwhile with her in-depth understanding of the history, culture, consumer values and even language. All the aspects were taken in conjunction to explain the market evolution and pinpoint opportunity areas. Her presenting style is very natural and infectious. I wish to attend more in future."
Emilie Rieffly, Chef de groupe marketing stratégique, LABORATOIRES BIODERMA
L’étude menée en Chine avec Essenzia nous a permis d’appréhender la culture chinoise, de comprendre leur façon de penser, d’évaluer et de choisir. Je n’imaginais pas de telles différences culturelles. Son approche singulière nous a permis de déterminer la cible à privilégier et les moyens pour la toucher. Du contexte et de l’environnement, Dao a su apporter des solutions pragmatiques et concrètes. Ainsi, ont été déterminés tous les insights (produit/communication) et tous les leviers d’actions