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|OUR APPROACH SINCE 2013 : ANTHROPOLOGY OF TASTE
 
 

​China is a market in which intercultural differences are massively underestimated.

Our unique approach protocole helps you understand how the taste of young Chinese is shaped, to tell the right stories to the right persons.

It starts from the field and is led over time. It combines  a dedicated panel followed over time  + social listening +  impregnation + data.

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1. Dedicated panel followed over time   Young Chinese ~25 y.o., tiers 1-2

 

  • Since 2015 > 350 women interviewed 

  • Since 2018 > 200men interviewed

 

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  •  Individual interviews, all led by Dao Nguyen

  • Conversation methodology to surface mindset grids, not an extraction

  • 80% in Mandarin

2. Social listening

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3. Permanent impregnation

  • Civilizational

  • Sensorial

  • Linguistics

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4. Systematic quantitative data integration

  • Data

  • Reports

  • Rankings

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