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BFM TV Iconic Business. September 2024
Chinese Genz and luxury
As the consumption is slowing down, is it the end of the so-called Chinese eldorado?
How luxury brands need to adjust to the new Chinese Genz consumption patterns
Reshuffling of sales, luxury shaming, market volatility, promotions and discounts…
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DUNOD Released October 2024
La génération Z et le luxe
Thrilled to announce the release of this book for which I have contributed the chapter on Chinese Genz. A collective opus directed by Eric Briones, in which I am proud and honoured to share insights along with Ipsos , GROUPE IFOP, Kantar, ALTIANT...
This book will be a valuable read for all those who care about the luxury industry, and all those who believe that Genz are not only a core target group, but a generation who is now actively RE-shaping the luxury creative dynamics
JINGDAILY September 24. Contributor
China’s fragrance frenzy goes luxury or local
Surging fragrance consumption highlights a market polarized between luxury imports and affordable domestic options.
Read more and learn about :
✔️why this market is ever more polarized
✔️Who are the winners on Tmall
✔️Competitive advantage from Western brands and what they need to learn from domestic ones
✔️ How local brands stand out
JOURNAL DU LUXE July 24. Author
La honte du luxe en Chine: Les marques doivent-elles s’en préoccuper ?
Le dernier rapport de Bain et Altagamma fait état d’un ralentissement de la consommation des biens de luxe et mentionne aussi un phénomène de "luxury shame", comparable à ce qui s’est joué aux États-Unis en 2008-2009 lors de la crise financière.
Qu’en est-il vraiment ? Les marques doivent-elles s’en préoccuper ?
JINGDAILY May 24. Contributor
Will ‘smellmaxxing’ take off in China?
The phenomenon of ‘smellmaxxing,’ where teenagers invest in high-end designer fragrances, has captivated Western markets, but this trend may face unique challenges in China.
COSMETIQUE MAG HEBDO March 24. Special Contributor
Numéro spécial à l’occasion de la journée du parfum le 21 Mars 2024.
Fière et honorée d’avoir fait partie du comité de rédaction pour réfléchir à l’avenir du parfum, aux cotés de Sandrine Groslier Global President L'Oreal, Mathilde Lion (Circana) .. Emmenée par Patricia Thouanel et Sylvain Eyraud (Takasago)
BUSINESS OF FASHION March 24. Contributor
Lightning in a Bottle: Tapping Into the Niche Fragrance Boom
With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take as they expand.
JINGDAILY May 24. Contributor
Gross vs. glam: China’s office wear trends reflect work attitudes
Young Chinese workers are using fashion to express how they feel about office life. From “office siren” to “gross outfits,” here’s what’s trending online.