Syndicated conferences and research | Ad-hoc research | Workshops


BULGARI  Léa Blanchet, Product marketing associate Manager
Le travail de Dao m’a donné des insights passionnants, expliqués et illustrés, pour mieux comprendre cette cible si stratégique mais si complexe et définir ensemble comment « résonner ». De leur manière de penser, aux grands schémas de la société Chinoise à leur consommation parfums jusqu’au décryptage du mix : un décorticage très intéressant et enrichissant.
FIRMENICH  Fabien Craignou, Consumer Insights Director
Dao has been instrumental to make sense of our CI data in China. Her expertise and knowledge of the Chinese Fine Fragrance market helped us interpret the data with the right angle, and to uncover opportunities. Her understanding of the Chinese and European culture is a great advantage to make us understand the motivations, expectations and behaviors of the Chinese consumers.
L'OREAL - YSL & VALENTINO BEAUTY  Laure Dudek, Market and Consumer Insight Director
When we think China and cosmetics, it has to be Dao. Pure knowledge, unique expertise.

We don't have any other partner so sharp and visionnary, with very strong knowledge of the Chinese luxury cosmetics. She has a status of reference in the group

AMORE PACIFIC. Steven Xu, R&I center
Dao Nguyen's brilliant speech in China Beauty Expo inspired me when she presented the battle between Asian brands and Western brands. She deeply understands cosmetics culture, consumers attitudes and market trends in both in European and Asian markets. Looking forward to further cooperation with her in the coming future.
GIVAUDAN. Conference "Le goût de la Chine"
"Dao est une conteuse hors pair, qui connait la Chine sur le bout des doigts et sait incontestablement faire passer les émotions"..
LABORATOIRES BIODERMA Christophe Billet, Global Marketing Director
It's the first time I learn something with a research  
GIVAUDAN Shan He, Global Marketing coordinator,
I attended a conference about South Korea presented by Ms Dao Nguyen and found it really insightful. The presentation lasted for about 1.5h and Ms Nguyen made it totally worthwhile with her in-depth understanding of the history, culture, consumer values and even language. All the aspects were taken in conjunction to explain the market evolution and pinpoint opportunity areas. Her presenting style is very natural and infectious. I wish to attend more in future
LABORATOIRES BIODERMA. Emilie Rieffly, Chef de groupe marketing stratégique
L’étude menée en Chine avec Essenzia nous a permis d’appréhender la culture chinoise, de comprendre leur façon de penser, d’évaluer et de choisir. Je n’imaginais pas de telles différences culturelles. Son approche singulière nous a permis de déterminer la cible à privilégier et les moyens pour la toucher. Du contexte et de l’environnement, Dao a su apporter des solutions pragmatiques et concrètes. Ainsi, ont été déterminés tous les insights (produit/communication) et tous les leviers d’actions 


SAN PELLEGRINO Key insights 

- Expand business with Chinese consumers

- New international communication


FIRMENICH : Herbs and aroms from Asia #Sensorial Archetype

A dedicated workshop on herbs and aroms of China/ Vietnam/ Thailand/ Japan to fuel inspiration. For perfumers, evaluators, consumer insights and marketing teams

- Discover Asian ingredients sensorial properties, related beliefs and tales 

- Get to taste and enjoy them : curated from exclusive suppliers, staged in a degustation menu conceived in collaboration with starred-chef William Ledeuil